Hakogu Book Stool
20132010年秋に自転車工房を営む小林宏治と木工職人の野澤裕樹がスタートさせたTOOL BRAND｢箱具 -Hakogu-｣。
｢箱具 -Hakogu-｣から新たに発売されたBook Stoolのチラシのアートディレクション・デザインを担当しました。
持ち運び可能な箱を開くと2脚のスツールになる、という、プロダクトのもつ最大の特徴をシンプルかつわかりやすく伝えることに注力しました。
art direction&design: yosuke okita
photo: shinko tsujimoto
client: Engineered Bike Service
Hakogu Book Stool
2013“Hakogu” is a tool brand started in the autumn of 2010. The name comes from the Japanese characters for "carry" and "tool". It is run by Koji Kobayashi, the owner of a bicycle studio, and a woodwork craftsman, Yuji Nozawa.
I was in charge of the art direction/design of the flyer of the newly released product “Hakogu Book Stool” which is a portable box that opens and folds out to make two stools.
I focused on communicating the unique feature of the product in a way that was simple and easy to understand in my art direction.
art direction&design: yosuke okita
photo: shinko tsujimoto
client: Engineered Bike Servicet
